Google Ads Management Melbourne - Paid performance specialists.

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Google Ads Specialist Melbourne

Google Ads is a Google service to help people advertise online. The benefits of PPC Google Ads is that it allows you to beat the Page 1 competition almost instantly but only at the right price and strategy. The product is designed as a silent bidding system between industry competitors for keywords. The higher the bid, the better the position, however it’s not simply money or resource based, there are many alternative strategies to maximise your return on investment or ad spend. The spend allocated to Google in order to bid is commonly known as Media Spend or Ad Spend.

Why do you need an ads specialist?

There are other factors that dictate how much business’ have to allocate to Ad Spend such as the quality, relevance and optimisation of their ads, as well as the bidding strategy dependent on the goals. Simply put, the better the quality of the ad and cleanliness of the optimisation, the more value you will receive from the Ad Spend you allocate to the campaign. Think of good quality ads being a core factor to how far you can really stretch your advertising dollar. Google Ads is a lot more complex and has a steep learning curve to do well and quite frankly can be extremely time consuming and costly if common mistakes are made during the set up process.

That’s where we come in! Kings of Search boasts Google Certified specialists who will set up your campaign, optimise it and report back you with results. This isn’t a set and forget medium by any means as it requires constant management depending on the campaign goals and objectives. As Google Ads can be quite granular in targeting (think suburb, product or service), it also acts as a good learning tool for keywords that may be shifted to SEO for even better future ROI. The data one can collect through ads will help you learn and target the perfect prospects.

For example:

Through the use of a Google Ads ppc campaign, we would set up a campaign around your goal (let’s say its for more inquiries) and determine the right strategy based on the many products google offers, a fully manual campaign, maximise clicks, google shopping or performance max or targeting cost per acquisition or target return on ad spend.
From this, we would run Ad Groups (keyword clusters) or asset groups so that we can split-test and see what is going to generate you quality traffic. Remember, just because we have allocated spend, doesn’t mean somebody is going to necessarily click on it!
Once we have enough ppc data and have found some keyword gems, we would add this to your existing SEO campaign so that we can maximise your budget. We would also have enough data to create audiences that we can bid specifically to. This would in theory, bring down your cost per acquisition, allowing you to further increase your ROI.

This is just one example of how useful Google Ads can be when used in conjunction with other media. Yet, this doesn’t mean you couldn’t use Google Ads as a standalone strategy as many business’ do.

Call us today 0417 175 332 to speak to one of our Google Ads Certified specialists in Melbourne or email us at info@kingsofsearch.com.au to find out more. Unlike Google Ads, it doesn’t cost you (or us) anything to click!